About us:

We didn’t start eMarketer to create the most comprehensive source of information on how to do business in a digital world. That was a byproduct. We started eMarketer because way back in 1996 we believed that digital technology was going to change many things about how we work and play and think – and we wanted to understand that. That search for understanding led us to review every reputable source of information we could find. Then we tried to make sense of all that information – much of it conflicting. We filtered out what we considered to be less relevant or useful. Then we organized it by subject and geography. Next we compared the data and perspectives, studied the assumptions and methodologies, and looked for possible sources of bias. After nearly two years of this, we felt ready to share some of what we had learned, so we published the first eMarketer report. That report introduced two things that have become the bedrock upon which we built our business. Our mission is simple. We want to be the first place to look for information that will help you make better decisions about being more effective in a digital world – no matter what business or profession you’re in.

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