2021 Super Bowl Ads: Our Top 10 list

As every year, commercials played a role as big as football during Super Bowl Sunday. Despite some of the biggest brands were absent, such as Budweiser, many others still decided to participate, spending millions for 30-second spots that made us laugh and cry.

WPP announces merger between Grey and AKQA

Advertising and media giant WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. The move follows other recent mergers of WPP agencies such as Wunderman Thompson, VMLY&R, and BCW.

A roundup of the Super Bowl 2020’s Commercials

As the most acclaimed show for agencies and companies to advertise their new features, Super Bowl 2020 had its seconds booked for the most famous companies, long-time advertisers and those who wanted to trace its path for the first time. Take a look at our selection of the best ads shown on the night.

Cannes Lions 2019: Takeaways from the Creativity Festival

Diversity, inclusion and culture were widely discussed in the sessions of the Cannes Lions Advertising Festival 2019. Media and marketing executives, creative directors, and advertising managers gathered for the event where 30,000 pieces of creative and effective work from 89 countries, in 27 distinct creative disciplines, were awarded and celebrated.

Game of Thrones 2019: Brand Campaigns and Commercials Round-Up

The global euphoria for the presentation of the eighth and final season of Game of Thrones, also infected companies, brands and institutions. Before the premiere on Sunday April 14th, social networks burned with anxiety, where under the hashtag #ForTheThrone, brands published fun marketing campaigns. We show you our favorites!

Major Tom gets appointed for Denny’s Canada account

Following a competitive review process with many agencies, Major Tom was awarded the account of restaurants chain Denny’s Canada, to lead all digital marketing and advertising services, in order to build a new digital presence from scratch. This multi-phase project will tap into the full suite of Major Tom’s services, including ongoing marketing automation and digital advertising activity.

“We always aim for brands to be timeless”

New York, Mar 26th, 2019

Digital agency Ruckus has a strong focus on branding: clients get a clear Brand DNA, messaging, positioning and the brand development. We catched up with Samantha Dreyer, Ruckus’ brand strategist and copywriter to dig a little deeper on what branding really entails. “I liked drawing connections between disparate concepts and thinking outside the box” she confesses.

“As SuperHeroes, we love helping brands fly”

Amsterdam, Feb 21st, 2019

Founded in Amsterdam but now also with offices in New York, SuperHeroes is a creative ad agency with the mission to save the world from boring advertising. Among its diverse staff, we found creative Babo Schokker, who spoke to TIA on the design process at the agency, the key to create a successful campaign and explained how to deal with challenges.

Watch 2019’s Best Super Bowl Commercials

The 2019 Super Bowl commercials played it safe this year: light on the political commentary, heavy on the celebrity spokespeople. Instead, the ads that stood out this year excelled in the basics: clever wordplay, good comedic timing, tugging at heartstrings without being schmaltzy and unexpected twists. Take a look at our choice to find out some of the best ads of this year.

Isobar, thinking big at a personal level

Amsterdam, Dec 13th, 2018

Global agency Isobar, has the mission of transform businesses, brands and people’s lives with the creative use of digital. Massimo Meijer works as a Design Director but started his career as a motion design intern and later on move into advertising. Recently, Massimo move back to the Netherlands where he is at Isobar Amsterdam and we interviewed him to know more about what it takes to hire the right talent.

Drum Awards celebrated its 2018 edition

Seeking to identify best practices, companies and people in advertising, the Drum Awards celebrated its 2018 edition, rewarding advertising agencies, design consultancies, digital agencies, production companies, marketing agencies, PR and more. Some of the winners included The Hook Group, TMW Unlimited, M&C Saatchi London and more.

Amazing Storytelling Marketing Campaigns: Brilliant Examples 2023

Step into the enchanting world of storytelling marketing campaigns. Explore the profound impact of narratives that forge lasting connections in the digital landscape.

“An ideal candidate is willing to deliver result as part of a team”

Kiev, Sep 14th, 2018

Volta is a digital communications agency from Ukraine, that offers services on the B2B market. Otari Arutiunian was one of the three partners that started the agency. He spoke to TIA about their culture and hiring process, giving a close look on the main features they consider when hiring a new member of their team.

5 examples of smart E-Commerce campaigns for startups

It was not so long ago when startups appeared and rapidly gained popularity, catching our attention by the advertisement of innovate E-Commerce campaigns to connect with their target audience. Take a look at these inspiring examples of E-Commerce campaigns, carried out by the best startups of the moment.

Great Examples of Marketing Campaigns that went viral

Viral marketing is a technique used to promote content or products organically, by the use of social media. Though there isn’t a specific formula to success with, there are some stated steps that brands have followed to make sure the content is easy to share. Check some of the best viral campaigns from the past years.

Cannes Lions: Takeaways from the 2018 edition

Last week, Cannes Lions Advertising Festival took place in the south of France, gathering media and marketing executives, creative directors, and advertising salespeople to debate the future of the industry. Despite the festival’s creative emphasis, this years’ edition was dominated by technology, AR, VR and its role in the advertising /media world.

Australia welcomes the Digital Marketing Leaders’ Summit

Digital Marketing Leaders’ Summit 2018 is ready to begin in Australia, welcoming the country’s forward thinkers and entrepreneurs in April 26 and 27 to discuss the new trends and innovations in the sector. The event is Australia’s foremost Digital Marketing conference but this year is set to be one of the best, with an agenda and a list of speakers that will keep everybody in their seats during the two days.

Nicolás Mejías: “Clients always look for your previous work”

Nicolás Mejías, co-Founder & Director of P3Design, an independent digital agency from Buenos Aires, that provides support in all areas and stages of a digital project since 2002.

From China to Fantasy, empowering dreams

San Francisco, May 12th, 2017 Madeleine DiBiasi, Senior Producer at Fantasy, is not afraid to stand up, look you in the eye and make you react. Many times this reaction […]

Anchovy sails the waves of the digital sea

Ħamrun, January 26th, 2017 Once upon a time there were two brothers, Zak & Benji Borg, that lived by the sea. Growing up with an entrepreneurial heart, the first studied […]

Advertising Age

Advertising Age is recognized as the leading global source of news, analysis and inspiration for the marketing and media community.

IBM Interactive Experience Named Largest Global Digital Agency by AdAge

ARMONK, N.Y. – 01 May 2014: IBM (NYSE: IBM) today announced that Advertising Age (AdAge) named IBM Interactive Experience the largest digital agency worldwide in its Agency Report for 2014, […]

Advertising on Twitter is now possible and easy for each kind of company, even the smaller ones.

Equality has arrived in Twitter’s advertising system. The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using […]

Marketers Spending Big on ‘Social Ads’ That Drive Traffic to Facebook

Many packaged-goods marketers have built out elaborate fan pages on Facebook, but they’re focusing their media spend on internet ads that aren’t on Facebook, according to new research from comScore. […]

Custom Media

Custom Media is an award-winning bilingual, digital integrated marketing, content-creation and strategic communications agency in Tokyo. We provide data-driven, targeted marketing solutions with a solid return-on-investment approach focusing on customer […]