Video marketing productions have been gaining ground in the last couple of years through the creation of fun campaigns that engage and receive millions of views trending in social media.

The success of viral videos has modified, not only the traditional forms of advertising but also the way that consumers make use of these productions. And if we think that 20 percent of the most watched videos correspond to advertisements, and many of them, untraditional, the panacea of the really massive advertisement is becoming a reality.

Let’s take a look at 12 brilliant examples of marketing video productions, which with their millions of reproductions, trace the path of the advertising for the XXI Century.

1. Campari – Entering Red

To promote Negroni, the signature cocktail of the firm, Campari launched its first short film. Directed by Matteo Garrone and filmed in Milan, the short film was spread in different chapters and different languages. The trailer collected 19 million views.

2. Samsung – Exynos 9

Samsung shows how a processor works from within, its nerve center, its sensors, its textures and its power. State-of-the-art technology in the hands of flowers and colors. A tour within mobile innovation.

3. Pepsi – Adam Levine and Maroon 5 in Super Bowl

Pepsi has managed again to sponsor a product in a new way but in its very own style. A fantastic performance by Maroon 5 at the Super Bowl halftime. 13 minutes of entertainment, millions of viewers and almost 11M of views on their YouTube channel.

4. Nike – Dream Crazy

“Do not ask if your dreams are crazy, ask if they are crazy enough.” With this slogan for its newest campaign with Colin Kaepernick as voice-over, Nike launches another spot that is part of the 30th anniversary of its slogan “Just Do it”. Created by the agency Wieden & Kennedy, the company appeals to not lower your arms for your crazy dreams. Exciting.

5. NFL – Super Bowl by Dude Perfect

With the help of Dude Perfect, a group of youtubers, NFL promoted the Super Bowl in the hands of the outrageous Trick Shots of these unconventional athletes. Who does not love to see a good shot?

6. Netflix – BirdBox

The apocalyptic thriller starring Sandra Bullock, became in a very short time the most viral Netflix video and the most popular original movie ever released by the platform: only on the first week that was released, BirdBox was seen by 46 million people.

7. HBO – Game of Thrones

The spoilers burn! HBO has released the trailer for the final season of Games of Thrones on social media and the audience has been going crazy making hypotheses and speculations. Twitter joined the party and added their own emojis for each character. And no surprise that the YouTube video, already has more than 46 million views.

8. Chanel – Take a new chance

The idea of making small films to introduce a new product, grows; and the ultra well known Channel takes the post. The new perfume ‘Chance’ comes from the hand of a film in the form of a choreography where 4 dancers are chosen to represent the 4 versions of the perfume. Almost 9 million views and still fresh.

9. Playstation – Astro C40 TR

The launch of the new PlayStation C40 TR Controller, is 100% customizable and with a load autonomy of up to 12 hours. The trailer presents a futuristic aesthetic, which was a viral success.

10. Red Bull – BMX Riding Dubai’s Most Famous Landmarks

Famous for always supporting extreme sports, Red Bull continues to sponsor amazing characters like Kriss Kyle, who through stunts on his BMX, toured the most famous places in Dubai. Brands, exhibitors and tourist campaigns, all from the hand of a good bicycle jump.

11. Amazon – Alexa

The intelligent assistant of Amazon loses its voice, but some of the most influential celebrities replace it. The result? A hilarious marketing production that obtained more than 39 million views. Not bad.

We bet there are some other Video Marketing examples that we are missing, so please, feel free to share the productions that you like the most in the comments below!

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