Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. This year, the festival once again celebrated the leading players in the industry with their famous Lions awards.

“The body of Lion-winning work that emerged from the Jury rooms points the way forward, and demonstrates the power of the industry to drive change, build businesses and shape society. Congratulations to all those who entered, who made the shortlists, and who won a Lion,” Philip Thomas, Chairman, LIONS, said.

As anticipation builds for this evening’s Awards Show – see the red carpet reactions from last night’s Lion-winners, and discover what each Lion is the ‘making of’.

This is your moment. Make history. #CannesLions70 | #CannesLions2023 pic.twitter.com/T8ccOy9seL

— LIONS | The Home of Creativity (@Cannes_Lions) June 20, 2023

The Lions Awards sit within nine Tracks, which were all announced throughout the week: Classic Track, Craft Track, Engagement Track, Entertainment Track, Experience Track, Good Track, Health Track, Strategy Track and Titanium Track. The Young Lions competitions were also announced.

The Outdoor Lions, celebrating creativity experienced out of home, received 1938 entries and 59 Lions were awarded: 9 Gold, 19 Silver and 30 Bronze. The Grand Prix went to ‘A British Original’ by Uncommon Creative Studio, London for British Airways. The work explores the multitude of reasons people travel by responding to the box-ticking question ‘What is the purpose of your visit?’

In the Print & Publishing Lions, which honour creativity in circulation, 814 entries were received and 26 Lions awarded: 4 Gold, 7 Silver, and 14 Bronze Lions, and the Grand Prix went to ‘Newspapers Inside The Newspaper Edition’ by Impact BBDO, Dubai, for AnNahar Newspaper. The work honours freedom of speech in Lebanon.

The Sustainable Development Goals Lions, which celebrate initiatives that harness creativity and seek to positively impact the world, received 691 entries. The Jury awarded 21 Lions: 2 Gold, 8 Silver and 10 Bronze and the Grand Prix went to ‘Where To Settle’, for Mastercard, by McCann Poland, a platform that enables Ukrainian refugees to check the cost of living and income opportunities in selected cities in Poland.

In the Design Lions, honouring visual craftsmanship, 985 entries were received and 34 Lions were awarded by the Jury: 5 Gold, 10 Silver, and 18 Bronze. The Grand Prix went to ‘ADLaM – an Alphabet to Preserve a Culture’ for Microsoft, by McCann New York, which made the ADLaM Display, an evolution of the West African Pulaar alphabet, available on Microsoft 365 suite, desktop, and mobile platforms.

In the Innovation Lions, celebrating ground-breaking innovation, technology and problem solving, 152 entries were received and 6 Lions were awarded: 1 Gold, 1 Silver and 3 Bronze and the Grand Prix went to ‘MouthPad^’, for Augmental, by Wunderman Thompson, Lima / Augmental, San Francisco. This innovative tongue-controlled device opens up a new way for people with disabilities to interact with the world.

Congratulations to @WunThompsonPERU and @augmentaltech | Grand Prix winners in the Innovation Lions for ‘Mouthpad^’.
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFB3Zs#CannesLions70 | #CannesLions2023 pic.twitter.com/r9wywRFzop

— LIONS | The Home of Creativity (@Cannes_Lions) June 22, 2023

“As a jury we spoke about the concept of ‘not going back’; innovations so significant that the world is changed enough that future generations will find it hard to imagine returning to the time before. Assistive technology is often reduced to essentials—MouthPad^ goes far beyond that,” Innovation Lions Jury President, Grace Francis said.

During the final Awards Show, Anheuser-Busch InBev (AB InBev) was awarded as Creative Marketer of the Year; Susan Hoffman, Chief Creative Officer of Wieden+Kennedy was honoured with the Lion of St. Mark; and the Cannes LionHeart was accepted by Tyler LaMotte, Marketing Director, EMEA, Patagonia on behalf of Founder of Patagonia, Yvon Chouinard.

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