Epica Awards announced its 2018 winners
With winners from the United States, Italy, Ireland, Germany and Japan, the Epica Awards celebrated a new edition, rewarding outstanding creativity by agencies, film production companies, media consultancies and design studios.
This year Epica received 4020 entries from 69 countries, a 20% increase on the previous year. This was driven by the return of the Publicis Groupe networks, plus an enthusiastic response from Germany and Latin America. Indeed, the highest number of entries came from Germany, followed by the US and France.
France was top in the country rankings with 53 awards including 12 golds. The network of the year was McCann Worldgroup, the agency of the year was Forsman and Bodenfors, while the Production Company of the year was Blur Films – all chosen by a selected jury.
The awards encompassed all main communication disciplines: TV, Press, Outdoor, Digital, Mobile, Social, Radio, Promotions, Direct & Experiential Marketing, Media, Business-to-Business, Public Relations, Branded Entertainment, Design, Packaging, Integrated Campaigns, Film Craft, Photography and Print Craft.
The new Responsibility Grand Prix for cause-related work went to “Price on our Lives” from McCann Worldgroup in New York. The campaign allowed the students of America to protest against gun violence with a potent symbol: the price of their lives as calculated by the amount of money the NRA donates to politicians, divided by the total number of students.
The Alternative Grand Prix, also a new prize, went to Publicis Italy and Diesel for a campaign that struck back against counterfeit fashion. Diesel created its own rip-off brand, “DEISEL”, and sold it in a shabby New York pop-up store during fashion week, before revealing that, yes, the clothes really were authentic – only the label was wrong.
Meanwhile, the Digital Grand Prix was won by Rothco/Accenture Interactive for “JFK Unsilenced”, a project for The Times. It used digital technology to recreate the speech John F. Kennedy would have given at the Dallas Trade Mart had he not been killed by an assassin’s bullet on November 22, 1963.
DDB Germany won the Print Grand Prix with “Highlight the Remarkable”. The campaign for Stabilo highlighter pens literally “highlighted” talented women who had been neglected by history and forced to stand in the shadow of their male counterparts.
The Design Grand Prix went to 72andSunny, which created a new and dynamic identity for the multifacted city of L.A. on behalf of the Mayor’s Fund for Los Angeles. The Film Grand Prix was won by Shiseido in-house for its quirky and poetic film “The Party Bus”, which combines animation, special effects and drama to tell a contemporary fairy tale.
Summing up the awards, jury president Tony Chambers, former editor-in-chief and creative director of Wallpaper, who recently launched his own consultancy TC&Friends, said: “I was astonished by the overall quality of the work, as well as the innovation and wit on offer. There were strong contenders in each category and it was always hard to choose one clear winner.”