“We run our company as a collective of creatives”

Tokyo, Aug 19th, 2021

Yoichiro Tamada is the co-founder, CEO, creative director and producer of Y+L Project, based in Tokyo. He started the company with Lucy Daiman after working as a freelance marketing director and producer. He describes Y+L Project as an intimate agency, with no aspirations to be a mega-sized agency

“We are non-corporate, no-bullshit and independent”

Los Angeles, Jul 7th, 2021

Sasha Turischev is the Co-Founder and CEO at the agency Zajno. He highlights the open and creative environment at the agency, putting people over profits to avoid burn out. Clients pay for the Zajno experience – an enjoyable process with minimal client involvement and a brilliant result.

“Every aspect of an experience contributes to its overall emotional impact.”

Wellington, Apr 14th, 2021

Justus Smith describes himself as the conduit between Resn and the rest of the world.
Resn makes experiences that goes beyond the ordinary to connect clients with customers.

“We continually push ourselves to be better”

Manchester, Feb 10th, 2021

Leigh Whipday founded ToyFight with Jonny Lander after working in different agencies.
He believes that finding the right talent is among the most difficult parts of his job.

“Diversity has always been a foundation at Thinkingbox”

Toronto, Feb 4th, 2021

Clark is focused on promoting team members, working with clients and building a team.
Thinkingbox has a mix of creativity, design, strategy, and execution.

“Our digital products reflect our creativity and artistry”

Ibadan, Nov 12th, 2020

Based in Nigeria, Olugbenga Ogunbowale runs the agency Epower, which he founded in2017. He highlights his colleagues at the office and their creativity, aiming at simplicity in all their
projects.

“We always put the user first before it became trendy”

London, Jun 2nd, 2020

Born in Brooklyn, Huge is one of the world’s most successful digital agencies, operating across offices in North and South America, Europe and Asia. As the Executive Creative Director of EMEA, Wayne Deakin shares the elements that differentiate Huge while reflecting on his experience and projects developed.

“We want to enjoy the work we do, not just do work”

Lafayette, Mar 11th, 2020

Daniel Kedinger has been working at BBR Creative for seven years, moving from an interactive strategist to his current position as VP of consumer engagement. With experience in Design, eCommerce, Data Analytics and Marketing in general, we talked to Daniel on the main features of the agency and the way they engage with data and creativity.

One Club for Creativity expands its board with NY’s BBDO

Two leading members of New York City’s advertising agency BBDO, have joined the National Board of Directors of the One Club for Creativity, the world’s foremost nonprofit organization supporting the global creative community. Meet Creative Vice Chairman Greg Hahn and Leland Maschmeyer, CCO, Chobani.

‘Site design should be based on the brand and its users’

Vancouver, Aug 13th, 2019

With the incredible amount of websites that have been moulded by different brains and criteria, web designers and developers often come across clients for whom they have to work with other companies and teams. To find out if this might be convenient, we asked Major Tom’s Creative Director and Senior Account Manager what’s needed to work with third parties.

Cannes Lions 2019: Takeaways from the Creativity Festival

Diversity, inclusion and culture were widely discussed in the sessions of the Cannes Lions Advertising Festival 2019. Media and marketing executives, creative directors, and advertising managers gathered for the event where 30,000 pieces of creative and effective work from 89 countries, in 27 distinct creative disciplines, were awarded and celebrated.

‘Transparency and knowledge are crucial when determining technology’

New York, May 15th, 2019

Described as a nice and quiet developer guy, with the strength of a giant super efficient destroyer of problems and roadblocks, Danny Lee has been designing interactive experiences for over a decade. As Senior Creative Technologist for Code and Theory, he talks about the use of technology for their projects.

Most Creative Initiatives recognized at One Show 2019

Excellence in creativity of ideas and quality of execution were celebrated in New York at the One Show 2019, the prestigious global awards program. The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. But digital agencies from New York and London made it, leading the Gold Pencil winners on the first night of the event.

Major Tom gets appointed for Denny’s Canada account

Following a competitive review process with many agencies, Major Tom was awarded the account of restaurants chain Denny’s Canada, to lead all digital marketing and advertising services, in order to build a new digital presence from scratch. This multi-phase project will tap into the full suite of Major Tom’s services, including ongoing marketing automation and digital advertising activity.

“Discovery should be the DNA of every project”

Zagreb, Apr 3rd, 2019

Since primary school, Mario Šestak has been drawn to visual things, which led him to develop a career based on design and work nowadays at Bornfight, a Croatia-based agency, as Head of Design. “There’s not a single way to approach projects and it depends on the business and user needs. The discovery process as a continuous way of operating”, he says.

“Consistency is key to a strong brand identity”

Copenhagen, Mar 12th, 2019

Copenhagen-based agency Granyon, has been working with companies on defining and designing their brands for a number of years. We talked to brand specialist Lea Thagaard Thomsen, to find out what branding entails and how it needs to evolve. “A brand identity is not just a logo and a colour,” she warns “You need to create a system, a visual language and imagine it in movement.”

10 Original Celebrations on the International Women’s Day 2019

March 8th is always a very important day around the world. Being known as the International Women’s Day, celebrations always vary and new campaigns are launch every year. For the International Women’s Day 2019, some digital agencies, besides of taking the day off or giving some presents, decided to celebrate it in an original way. Take a look!

“We strive to instil a robust creative culture in our agency”

New York, March 7th, 2019

Being at the helm of MAXBURST agency doesn’t stop CEO Andrew Ruditser of following his team’s creativity building process. Founded in 2007, MAXBURST can be considered a seasoned agency with a wealth of project under its belt. Find out the key steps that Andrew shared for sustainable creative outputs and products.

Brilliant Examples of Video Marketing Production

There is a trend that has remained unchanged: two of the ten most watched videos on the Internet, are marketing productions. Big and small brands have found in the viralization of videos, their favorite place of sales and are using it at ease. We show you brilliant examples of video marketing productions to prove it.

“As SuperHeroes, we love helping brands fly”

Amsterdam, Feb 21st, 2019

Founded in Amsterdam but now also with offices in New York, SuperHeroes is a creative ad agency with the mission to save the world from boring advertising. Among its diverse staff, we found creative Babo Schokker, who spoke to TIA on the design process at the agency, the key to create a successful campaign and explained how to deal with challenges.

“I’m truly fascinated by what drives people”

Malta, Jan 30th, 2019

With offices in Malta, Amsterdam and Dubai, ANCHOVY. is the brain child of brothers Benji and Zak Borg. We spoke to Benji to get a better understanding about his leadership role and his evolution in the industry. “We’ve always been curious and hungry to explore the many different facets of the digital world,” Benji points out.

How Fika can spark creativity

Manchester, Jan 10th, 2019

Battalion has a core team of international experts working together with talent from all over Europe. The creative agency, based in Berlin, Germany and Manchester, UK truly believes that diversity is fundamental to creativity. We got together with Theresa Karl, Project Manager at Battalion to find out what is the agency’s creative discovery process.

10 Best Digital Marketing Sources of All Time

The world of Marketing is continuously updating in relation to new trends, upgrades and social networks as a daily task. So, what are your sources of consultation when it comes to updating yourself with Digital marketing trends? Many times you might not be able to find the right references, so here’s a list with some of the best Digital Marketing Sources to which you won’t stop reading.

“Creative work involves innovation and risk-taking”

Poznań, Dec 26th, 2018

Kreatik Content Manager, Marta Rzymkowska looks into the agency’s creativity culture and the steps taken to maintain it. At the same time, she gives details on the hiring process and the features someone should have to become a team member of Kreatik. Communication, Agency culture and the importance of learning constantly are other topics addressed.

Isobar, thinking big at a personal level

Amsterdam, Dec 13th, 2018

Global agency Isobar, has the mission of transform businesses, brands and people’s lives with the creative use of digital. Massimo Meijer works as a Design Director but started his career as a motion design intern and later on move into advertising. Recently, Massimo move back to the Netherlands where he is at Isobar Amsterdam and we interviewed him to know more about what it takes to hire the right talent.

Creativity it’s what ultimately took us to the moon

Berlin, Dec 6th, 2018

Berlin-based agency UFOMAMMOOT, has an eccentric leader at the helm: Karsten Weil. Asked for his job title, he describes himself as Chief Galactic Officer, (a.k.a. Creative Director). Together with his wife Steffi, they have founded and run the agency since 2007, creating provocative and playful digital campaigns for their German clients. Take a look at the working process at the agency to create successful campaigns.

Epica Awards announced its 2018 winners

The Epica Awards celebrated a new edition, rewarding outstanding creativity by agencies, film production companies, media consultancies and design studios. This year Epica received 4020 entries from 69 countries, driven by the return of the Publicis Groupe networks, plus an enthusiastic response from Germany and Latin America.

Digital agencies celebrate Halloween 2018

Among the holidays that colleagues can take advantage to improve team building, we find Halloween, which is mostly celebrated in the United States and the United Kingdom. Agencies are always very creative when it comes to celebrate Halloween in the office, so we made a list of our 2018 favorite celebrations. Take a look!

“Creativity is deeply rooted into our agency’s DNA”

Skellefteå, Oct 25th, 2018

With its headquarters located in the north of Sweden, North Kingdom started in 2003 based on creative freedom, quality of work and curiosity. Behind their growth has been David Eriksson, the agency’s Chief Creative Officer. In an interview with TIA, David describes North Kingdom’s creativity culture and its main values, among many topics.